Jacobs Douwe Egberts 🇳🇱

The story of Jacobs Douwe Egberts is, in essence, the story of European coffee itself. Its constituent houses trace their roots to the very earliest days of coffee's integration into the fabric of European daily life: Douwe Egberts, founded in Joure in the Netherlands in 1753, began as a modest grocery before coffee became its defining purpose; Jacobs, established in Bremen, Germany in 1895 by Johan Jacobs, grew into one of the continent's most trusted household names over the course of the 20th century. The merger of these two great houses, along with further acquisitions across Europe and beyond, created a group of remarkable breadth and expertise. JDE's portfolio spans everything from everyday blends of genuine quality to premium single-origin and specialty offerings, and the group's deep knowledge of coffee sourcing, roasting, and blending is reflected across every level it serves. For the consumer, the JDE name is perhaps most visible through its individual brands — Jacobs, Douwe Egberts, Tassimo, and L'OR among them — each carefully positioned to serve different moments and preferences. The Douwe Egberts brand in particular retains a warmth and loyalty among Dutch and Northern European coffee drinkers that speaks to the power of genuine quality sustained across generations. JDE represents European coffee tradition at its most enduring.