Neuhaus 🇧🇪

Neuhaus occupies a singular place in the history of chocolate: it is the Belgian house credited with inventing the praline as we know it today. In 1912, Jean Neuhaus Jr., working in the family pharmacy-turned-confectionery in the Galerie de la Reine in Brussels, created the first filled chocolate shell, a hollow casing of fine chocolate enclosing a rich ganache or cream filling. This invention transformed the art of confectionery and gave rise to an entire tradition of Belgian chocolate craftsmanship that is now celebrated worldwide. Founded in 1857 when Jean Neuhaus Sr. began coating medicines in chocolate to make them more palatable, the house evolved naturally from apothecary to confectioner as the pleasure of the chocolate itself eclipsed its medicinal purpose. Today, Neuhaus is one of Belgium's most prestigious chocolate addresses, offering beautifully curated gift boxes, seasonal collections, and an ever-evolving range of pralines that honour the original invention while embracing contemporary flavour pairings. The brand operates boutiques across Belgium and internationally, with its flagship store still located in the historic Galerie de la Reine where the praline was born. Neuhaus chocolates are a benchmark of Belgian luxury and a deeply satisfying expression of the country's extraordinary chocolate heritage.